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Digital signage
Advertising posters, billboards and static signs convey a message to
passers-by, but lack impact. A digital sign is one that is made up of
lots of dots, and controlled digitally. This allow you to have dynamic
content , which brings your advertisement or message to life. FREE
digital signage guide.
The terms "digital signage", "electronic signage"
or "digital advertising", are normally used to refer to an
advertisement or message which has been created digitally, rather than
a static poster. You can have several elements running at the
same time or different times, all on the same "advert". You
might have scrolling text on the left hand side of a screen, as shown
in the central picture above, a movie clip displaying the benefits of
the store's products or services, information such as the date
and time, and perhaps a movie, Internet website or live TV to
entertain customers. All which can be controlled through a
PC.
Perhaps, in a DIY store, you have seen a TV displaying how to use
paint stripper. The how-to video is often played on a DVD player
and displayed on the TV. Although not technically
"digital signage", the term seems to be generically used to
mean any form of advertising that "moves", i.e. not a static
poster.
In simplistic terms, digital signage can be a
PowerPoint presentation, or you may wish to use a professional digital signage software
package to create your content. Your content is then
stored on a dedicated PC or a player which then runs your message
either on a plasma screen or LCD monitor, multiple monitors or a video
wall made up of multiple monitors. Or, depending on the size and scale
of your project, you may wish to use CAT5 broadcasters, etc., to
deliver high definition (HD) video and stereo audio from player to multiple screens.
For those of you who want a simple all-in-one solution, there are LCD
monitors available that have integrated digital signage player and
software.
Alternatively, content can be displayed through a projector onto the
rear of a ceiling mounted projection screen, onto glass window film or
window touchscreen. You can also have a stand-alone kiosk
that has a built-in screen and PC to run your content.
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