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You may like to consider the following for your digital signage applications:
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Digital signage software - this can
be a
PowerPoint presentation, popular with schools, or stand alone digital signage software for use on your PC to design your message, or
a professional
dynamic signage package, depending on your application.
Some signage software licences are purchased based on the
components, for example, the designer (to design your presentation),
the scheduler (to schedule when and where to play) and the
viewer/player (licence to play on 1 or more screens). Other
digital signage software includes all these elements in one software
licence. Some cloud based signage solutions have annual
subscriptions.
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Digital signage player -
this can be a dedicated PC to run your signage software, or you
can use a
signage player. You can buy players which include digital signage
software.
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Display screen(s) -
these
can be plasma or LCD
screens. You can have a video wall made up of several
display screens. Alternatively, you can project your signage through a projector
onto glass window film
which let's passers-by read your message, or you can projector
onto a window
film touch screen, which let's passers-by find information or
even request brochures. You can also project your message
in-store, onto a
ceiling suspended or point of sale screen.
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All-in-one solution -
you can buy a large format LCD monitor with in-built PC and
digital signage software for a simple to use solution. Samsung
LCD with MagicInfo Lite digital signage. Some screen
manufacturers, such as NEC, have slot-in PC modules which fits
into the back of the screen to play your signage presentation,
for example, Repeat Signage digital signage software.
Digital signage
The terms "digital signage", "electronic signage"
or "digital advertising", are normally used to refer to an
advertisement or message which has been created digitally, rather than
a static poster. You can have several elements running at the
same time or different times, all on the same "advert". You
might have scrolling text on the left hand side of a screen, as shown
in the central picture above, a movie clip displaying the benefits of
the store's products or services, information such as the date
and time, and perhaps a movie, Internet website or live TV to
entertain customers. All which can be controlled through a
PC.
Perhaps, in a DIY store, you have seen a TV displaying how to use
paint stripper. The how-to video is often played on a DVD player
and displayed on the TV. Although not technically
"digital signage", the term seems to be generically used to
mean any form of advertising that "moves", i.e. not a static
poster.
In simplistic terms, digital signage can be a
PowerPoint presentation, or you may wish to use a professional digital signage software
package to create your content. Your content is then
stored on a dedicated PC or a player which then runs your message
either on a plasma screen or LCD monitor, multiple monitors or a video
wall made up of multiple monitors. Or, depending on the size and scale
of your project, you may wish to use CAT5 broadcasters, etc., to
deliver high definition (HD) video and stereo audio from player to multiple screens.
For those of you who want a simple all-in-one solution, there are LCD
monitors available that have integrated digital signage player and
software.
Alternatively, content can be displayed through a projector onto the
rear of a ceiling mounted projection screen, onto glass window film or
window touchscreen. You can also have a stand-alone kiosk
that has a built-in screen and PC to run your content.
FREE digital
signage guide
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